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Why us

Why us

We exist to close the gap between compelling storytelling and commercial impact

Too often, media campaigns look good but fail to move the business forward. We focus on work that earns attention and drives outcomes - building brand authority, improving search visibility, and creating momentum that sales teams can actually use.

What sets Shift7 apart is our ability to carry that momentum through, working with both the Marketing & Sales teams

 

Alongside high-impact communications campaigns, we deliver bespoke sales consultancy and training that turns messaging into revenue. We don’t just hand over assets - we help teams apply them with confidence, consistency and commercial discipline.

The result is joined-up performance, not disconnected activity. Brands that sound credible, sales teams that sell with clarity, and organisations that build capability for the long term - not just the next campaign.

How we work

How we work

One half of Shift7 delivers high-impact communications campaigns that optimise your brand and message to make sure you are as visible as possible whether that’s in the press, on traditional search engines or on GenAI platforms such as ChatGPT, CoPilot, Gemini, etc., so when decision makers are looking for answers, they find you.


The other half delivers bespoke sales consultancy and training - enabling sales teams to turn communication assets into revenue, sharpen selling skills, improve pipelines and build the commercial capability required for sustained performance.


We bridge the gap between comms messaging and behaviour, because even the best campaigns fail if sales teams don’t know how to use them.

We do communications differently

Shift7 - Where Stories Sell

Our team blends comms professionals and sales experts together to turn stories into tangible business impact.
 

Our senior team has a combined 40 years’ experience in B2B PR and Sales.
 

We listen, challenge, and execute only on what makes strategic sense. If we don't think something is right for you…we will tell you. 
 

In a world full of noise, we’re here to help you say the things that matter - to the people who matter - in a way that drives real business outcomes.
 

Why? You’ll hear this from us a lot. We’re here to build the right campaigns - not just the right now. By asking open questions together, we find the best solutions faster.

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Our senior team

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Alex Brooks

Founder 

With 20 years’ experience in PR and communications, Alex has run agencies, led teams and managed global brand accounts, delivering award-winning campaigns that build brand visibility and media presence.

 

He has helped take technology businesses to market, supporting growth from early funding rounds through to IPO. Working closely with CEOs and founders, he helps technology businesses turn the right stories into measurable growth.

Afsheen Chowdhury

Founder 

 

Afsheen is a former Sales Director and award-winning sales leader with over 20 years’ experience, who is still actively selling on the frontline today.

She has recruited, trained, coached and consulted across multiple sectors, combining high energy with a practical, hands-on approach to help individuals and businesses increase activity, exceed KPIs, strengthen pipeline, drive revenue and unlock their full sales potential.

 

Our Experience

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We bring decades of comms and sales experience, working with start-ups and global tech brands - from emerging challengers to household names - turning stories into credibility, momentum and impact.

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