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Join the first-ever Shift7 Fantasy Football League – Where Stories Score! ⚽ Compete against clients, partners, journalists and friends of Shift7 for monthly prizes and a £500 Amazon voucher for the overall champion. Free to enter, questionable captain choices encouraged.

Shift7 turns one. A look back at a wild first year - landing Hitachi Vantara, launching a PR-meets-Sales offering, two award nods, a football kit, and a lot learned along the way

When powerful AI agents escaped test environments and breached external systems, the headlines focused on their capabilities. But behind the hype lies a more familiar problem: human error, weak governance and a narrative that may serve the companies involved.

Cybersecurity and privacy expert Kate O’Flaherty is joining &Stories as a guest writer. With bylines across WIRED, Forbes, The Guardian and more, Kate brings exceptional industry knowledge and a talent for making complex issues compelling. Her first piece is coming soon—stay tuned.

Less than a year after launching, Shift7 has been shortlisted for Best New Agency of the Year at the UK Agency Awards 2026. It’s our second awards recognition of the year and another exciting milestone as we continue building an agency our clients are proud to partner with.

Android’s latest security update dramatically reduces PIN guess attempts, making it significantly harder for thieves to access stolen devices. Here’s what the changes mean, why they matter, and how to make sure your phone is properly protected.

Dan Raywood has spent more than two decades reporting on the cybersecurity industry for some of its biggest publications. Now, he’s bringing that expertise to &Stories, helping our clients tell smarter, sharper stories in one of the world’s fastest-moving sectors.

Fifteen teams. One incredible cause. From dramatic comebacks on the pitch to vital funds raised off it, The Big Goal Finals 2026 showed the power of football to bring people together and change lives.

What do the most successful sales teams have in common? They celebrate momentum. From ringing the bell after a big win to recognising the small victories that drive long-term growth, creating a culture of achievement can transform sales performance. In this article, we explore why recognition matters, how top-performing teams use it to motivate success, and practical ways to build a sales culture that keeps the bell ringing.

Is Mythos a genuine cybersecurity breakthrough or simply a brilliantly marketed AI threat narrative? This article explores the growing hype around Anthropic’s vulnerability-hunting model, the fears of an AI-driven “patch wave”, and why many security leaders remain more measured than alarmed. From AI-powered bug discovery to the realities of patch management and cyber resilience, it examines what Mythos could genuinely change for defenders, attackers and enterprise security te

Shift7 has landed its first fully integrated client, deploying its combined PR and sales consultancy model with HR and Payroll system provider Cezanne.

Shift7 named finalist in Best New Agency Award at the UK Content Awards

Big news from Shift7 HQ: we’re proud to announce that we are the official shirt sponsor of Camberley Town Youth U12 Raptors for the 2026/ 27 season - new kit, new logo on the chest, and a squad we can’t wait to get behind. The Raptors are a talented young squad who have spent the last four seasons learning the game, building friendships, and picking up two trophies along the way. Next season, as they step into competitive football for the first time, they’ll do it with Shift7

Over the past 20 years, the CISO role has shifted from managing perimeter defence to navigating complex, business-wide risk. As cyber threats evolve and expectations rise, today’s security leaders are under more pressure than ever.

There is no shortage of content in the technology industry. That’s why we are turning &Stories into a new editorial space. Contributors have complete editorial independence and full creative control over what they write.

Shift7 announces new client win in Fintech space

Let’s be honest. Everyone has clocked GEO. It is now firmly on board agendas, cropping up in investor conversations and being rammed into agency credentials decks up and down the country. To go with it there are suddenly a surge of “AI experts” ready to guide brands through the new frontier.

Industry data consistently shows that fewer than one in four sales conversations now convert into a qualified opportunity, and most sales teams are being asked to do more with the same headcount.

a leading UK charity using football to help tackle youth homelessness, has appointed Commercial Communications agency, Shift7, as its external PR and communications partner to support the ongoing growth of its flagship campaign, The Big Goal.

For years, PR and communications teams have been asked to justify their value in ways that are not always easy or even realistic. This is how you can connect PR to sales.