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Pin Guessing Gets Harder
Android’s latest security update dramatically reduces PIN guess attempts, making it significantly harder for thieves to access stolen devices. Here’s what the changes mean, why they matter, and how to make sure your phone is properly protected.

Dan Raywood
2 days ago3 min read


Meet the Newest Addition to the &Stories Team
Dan Raywood has spent more than two decades reporting on the cybersecurity industry for some of its biggest publications. Now, he’s bringing that expertise to &Stories, helping our clients tell smarter, sharper stories in one of the world’s fastest-moving sectors.

Shift7
3 days ago1 min read


Top Bins: Football, Fundraising & Fun
Fifteen teams. One incredible cause. From dramatic comebacks on the pitch to vital funds raised off it, The Big Goal Finals 2026 showed the power of football to bring people together and change lives.

Shift7
Jun 123 min read


Ding Dong, the Gong Has Gone...?
What do the most successful sales teams have in common? They celebrate momentum. From ringing the bell after a big win to recognising the small victories that drive long-term growth, creating a culture of achievement can transform sales performance. In this article, we explore why recognition matters, how top-performing teams use it to motivate success, and practical ways to build a sales culture that keeps the bell ringing.

Helen Brett
Jun 42 min read


Is Mythos a Cybersecurity Tipping Point or Just a Great Piece of Marketing?
Is Mythos a genuine cybersecurity breakthrough or simply a brilliantly marketed AI threat narrative? This article explores the growing hype around Anthropic’s vulnerability-hunting model, the fears of an AI-driven “patch wave”, and why many security leaders remain more measured than alarmed. From AI-powered bug discovery to the realities of patch management and cyber resilience, it examines what Mythos could genuinely change for defenders, attackers and enterprise security te

Phil Muncaster
May 264 min read


Combining PR and Sales for Cezanne HR to Power Growth
Shift7 has landed its first fully integrated client, deploying its combined PR and sales consultancy model with HR and Payroll system provider Cezanne.

Shift7
May 122 min read


Finalist: Best New Agency at the UK Content Awards
Shift7 named finalist in Best New Agency Award at the UK Content Awards

Shift7
May 11 min read


Shift7 Sponsors Camberley Town Raptors: New Kit, New Season
Big news from Shift7 HQ: we’re proud to announce that we are the official shirt sponsor of Camberley Town Youth U12 Raptors for the 2026/ 27 season - new kit, new logo on the chest, and a squad we can’t wait to get behind. The Raptors are a talented young squad who have spent the last four seasons learning the game, building friendships, and picking up two trophies along the way. Next season, as they step into competitive football for the first time, they’ll do it with Shift7

Shift7
Apr 272 min read


From the Noughties to Now: How Are CISOs Coping with Change?
Over the past 20 years, the CISO role has shifted from managing perimeter defence to navigating complex, business-wide risk. As cyber threats evolve and expectations rise, today’s security leaders are under more pressure than ever.

Phil Muncaster
Mar 234 min read


Introducing &Stories: Independent Voices on the Technology Industry
There is no shortage of content in the technology industry. That’s why we are turning &Stories into a new editorial space. Contributors have complete editorial independence and full creative control over what they write.

Shift7
Mar 161 min read


New Client Win: Elevating Kani Payments in a Fast-Moving Fintech Market
Shift7 announces new client win in Fintech space

Shift7
Mar 11 min read


If AI Can’t See Everything, Where Is It Looking?
Let’s be honest. Everyone has clocked GEO. It is now firmly on board agendas, cropping up in investor conversations and being rammed into agency credentials decks up and down the country. To go with it there are suddenly a surge of “AI experts” ready to guide brands through the new frontier.

Shift7
Feb 184 min read


When Sales Training Turns Into a 93 Percent Uplift
Industry data consistently shows that fewer than one in four sales conversations now convert into a qualified opportunity, and most sales teams are being asked to do more with the same headcount.

Shift7
Feb 103 min read


Street Soccer Foundation Appoints Shift7 to Lead Communications
a leading UK charity using football to help tackle youth homelessness, has appointed Commercial Communications agency, Shift7, as its external PR and communications partner to support the ongoing growth of its flagship campaign, The Big Goal.

Shift7
Feb 43 min read


How PR and Sales Can Work Together to Increase the Bottom Line
For years, PR and communications teams have been asked to justify their value in ways that are not always easy or even realistic. This is how you can connect PR to sales.

Shift7
Jan 303 min read


PR with Conviction, Not Box Ticking
PR works best when it is done by people who genuinely care about the story they are telling

Shift7
Jan 192 min read


Built to Sell, Not Just Be Seen: Shift7 Officially Launches
After months of working quietly behind the scenes, today marks a big milestone for us. Shift7 is officially open to the world.

Shift7
Jan 132 min read


Rounding Off an Action-Packed First Quarter and the End of 2025
As we wrap up Shift7’s first quarter of trading and bring the calendar year to a close, we have taken a moment to look back on what an incredible start it has been. Launching a new business is always a leap of faith, but thanks to our founding clients, partners, friends and family, this first chapter has been remarkable, energising and, above all, great fun. A High-Energy First Quarter From day one, the pace has been full on. We have hit the ground running with exciting PR ca

Shift7
Dec 16, 20252 min read


When Two Become One
One of the biggest questions we’ve heard from businesses has been: what’s the real ROI on PR? It’s the million-pound question that’s been floating around boardrooms for years. How do you connect communications activity to the sales journey and the pipeline? The honest answer is that it’s still one of the hardest things to measure. But when our senior team, with decades of experience in both PR and sales, came together, we realised there was a better way to look at it. What if

Shift7
Nov 6, 20252 min read


Flourish Selects Shift7 to Support Sales Team Performance
We are pleased to announce a new partnership with Flourish, a business that helps organisations attract, develop and retain high-performing sales professionals, to support the continued development of its in-house sales team. As part of the partnership, our sales consultancy division will work closely with the Flourish sales team to help strengthen sales capability, build confidence and drive pipeline growth. This will include practical consultancy support alongside bespoke s

Shift7
Nov 3, 20251 min read
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