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Over the past 20 years, the CISO role has shifted from managing perimeter defence to navigating complex, business-wide risk. As cyber threats evolve and expectations rise, today’s security leaders are under more pressure than ever.

There is no shortage of content in the technology industry. That’s why we are turning &Stories into a new editorial space. Contributors have complete editorial independence and full creative control over what they write.

Shift7 announces new client win in Fintech space

Let’s be honest. Everyone has clocked GEO. It is now firmly on board agendas, cropping up in investor conversations and being rammed into agency credentials decks up and down the country. To go with it there are suddenly a surge of “AI experts” ready to guide brands through the new frontier.

Industry data consistently shows that fewer than one in four sales conversations now convert into a qualified opportunity, and most sales teams are being asked to do more with the same headcount.

a leading UK charity using football to help tackle youth homelessness, has appointed Commercial Communications agency, Shift7, as its external PR and communications partner to support the ongoing growth of its flagship campaign, The Big Goal.

For years, PR and communications teams have been asked to justify their value in ways that are not always easy or even realistic. This is how you can connect PR to sales.

PR works best when it is done by people who genuinely care about the story they are telling

After months of working quietly behind the scenes, today marks a big milestone for us. Shift7 is officially open to the world.

As we wrap up Shift7’s first quarter of trading and bring the calendar year to a close, we have taken a moment to look back on what an incredible start it has been. Launching a new business is always a leap of faith, but thanks to our founding clients, partners, friends and family, this first chapter has been remarkable, energising and, above all, great fun. A High-Energy First Quarter From day one, the pace has been full on. We have hit the ground running with exciting PR ca

One of the biggest questions we’ve heard from businesses has been: what’s the real ROI on PR? It’s the million-pound question that’s been floating around boardrooms for years. How do you connect communications activity to the sales journey and the pipeline? The honest answer is that it’s still one of the hardest things to measure. But when our senior team, with decades of experience in both PR and sales, came together, we realised there was a better way to look at it. What if

We are pleased to announce a new partnership with Flourish, a business that helps organisations attract, develop and retain high-performing sales professionals, to support the continued development of its in-house sales team. As part of the partnership, our sales consultancy division will work closely with the Flourish sales team to help strengthen sales capability, build confidence and drive pipeline growth. This will include practical consultancy support alongside bespoke s

Starting a new business is a bit like deciding to run a marathon because you once enjoyed a brisk walk. You know it’ll be a challenge, but there’s a part of you that thinks ,  how hard can it be?   Having spent years on the leadership team of successful PR agencies and most recently leading one, I thought I knew the ropes when it came to setting up a communications agency from scratch. Win the clients - check. Build the plan - check. Deliver results early on - double check. I

We’re thrilled to open the doors to Shift7. After 20 years of working with some of the best agencies and brands in the business, it felt like the right time to take the leap and build something of our own. It’s an interesting moment to do so. AI dominates every conversation, the economy is under pressure, and the media landscape is evolving at speed. In many ways, it feels familiar: when I first started in the industry, we were heading into a recession, publications were dabb