Combining PR and Sales for Cezanne HR to Power Growth

Shift7 has landed its first fully integrated client, deploying its combined PR and sales consultancy model with HR and Payroll system provider Cezanne.

This isn't a traditional agency relationship. It's a joined-up programme built to connect the communications and sales team even more tightly, ensuring both teams continue to pull in the same direction and achieve their goals. 

Turning visibility into pipeline

Our communications team will drive Cezanne’s brand profile across key HR verticals including payroll and expenses, building authority around the business, its leadership and the markets it operates in.

But visibility alone isn't enough.

Too often, PR stops at awareness. It generates coverage but never connects to commercial outcomes. That's where this partnership is different.

PR alongside sales

Our sales consultancy team will work directly with Cezanne's commercial function, sharpening messaging, strengthening sales techniques and improving pipeline.

This isn't two work streams running in parallel. PR sits alongside the sales team throughout the sales journey.

The stories we build in the market are designed to open doors, support conversations and handle objections before they arise. In return, the sales team feeds back what prospects are asking, what challenges they face and what messages land in real conversations.

That loop is where the real value sits.

One engine, two pipelines

Communications builds recognition, credibility and demand. Sales converts that demand into opportunity and revenue. Each strengthens the other.

The result is a more informed, more effective and more commercial approach to growth.

Where stories sell

Cezanne is the first time we've brought our full model to market. It proves that when PR and sales work together, stories don't just build awareness. They drive action.

That's what we mean by: Where Stories Sell.

Want to know how it could work for your business? hello@shift7.agency