PR with Conviction, Not Box Ticking

PR works best when it is done by people who genuinely care about the story they are telling. Not just the headline, but the business behind it, the technology that makes it tick, and the audience it needs to land with. That mindset sits at the heart of how we approach communications at Shift7.

Our PR and communications team is led by Alex Brooks, and he is hands on with every single account we work on. No handovers. No disappearing into the background once the contract is signed. Clients work directly with someone who has spent over two decades in the industry, leading campaigns at agencies including Octopus Group, now part of Publicis Pro, WPP owned AxiCom, and independent agencies such as TUVA, now MHP Technology.

During that time, Alex has worked at every level of agency life, from junior roles through to Managing Director. That experience means he understands what it takes to deliver at every stage of a campaign, from strategy and storytelling through to execution and results.

He and the Shift7 team have led PR programmes across cyber security, data, networking, telecoms, AI and cloud computing, and beyond. We have worked with organisations in financial services, HR, healthcare, the public sector, private enterprise and global corporates. Different sectors, different challenges, but always with the same focus of making sure the story is clear, credible and commercially useful.

All of our campaigns are built to raise brand awareness, strengthen credibility and improve market presence. That means positioning company leaders as genuine thought leaders and go to voices in their space, not just spokespeople wheeled out for product launches.

It also means creating compelling content that earns attention. From sharp press releases and opinion pieces to research led campaigns that drive coverage, web traffic, GenAI search visibility, and support marketing and sales pipelines.

A big part of our value is adaptability. We pride ourselves on getting under the hood of the businesses we work with. We take the time to understand the technology, the proposition and the commercial reality behind it. By living and breathing each client’s messaging, we can sink our teeth into complex topics and make them resonate with journalists and buyers alike. No copy and paste narratives. No surface level understanding.

Results matter, and we have a proven track record of delivering them. We have long standing relationships with journalists across national media, broadcast, trade publications and specialist verticals. Whatever the audience, we know how to get the right story in front of the right people.

Creativity is crucial, but honesty is equally important. Every campaign we deliver is one we believe in. We will say if something is unlikely to land, explain why, and work with you to find a smarter way to achieve the outcome you want. If you are looking for a ‘yes man’ agency, that is not us. We go the extra mile because your success reflects directly on ours.

If you want a communications agency that genuinely cares about what it does, understands your business, and sees itself as an extension of your team, let’s talk.