When Two Become One

One of the biggest questions we’ve heard from businesses has been: what’s the real ROI on PR? It’s the million-pound question that’s been floating around boardrooms for years. How do you connect communications activity to the sales journey and the pipeline?

The honest answer is that it’s still one of the hardest things to measure. But when our senior team, with decades of experience in both PR and sales, came together, we realised there was a better way to look at it. What if, instead of seeing PR and sales as separate disciplines, we brought them together? What if one could feed the other?

That idea became the foundation of Shift7.

We exist to help B2B businesses tell their story to the right audience, boost their visibility and build a brand people actually want to buy from. That’s one side of what we do. The other side is helping sales teams supercharge their efforts – equipping them with sharper tools, smarter strategies and, yes, the ability to use communications as a powerful secret weapon to open more doors and close more deals.

It’s this blend of creativity and commercial thinking that makes Shift7 tick. We believe comms and sales should be best mates, not distant cousins. And when they work hand in hand, amazing things can happen, stronger relationships, warmer leads and brands that truly stand out.

We’re already working with some brilliant businesses on their comms and sales journeys and we’re loving seeing the results take shape.

If you think Shift7 could help your business find that sweet spot between storytelling and selling, we’d love to chat.

Drop us a line at hello@shift7.agency – let’s get the conversation started.