All Posts

Starting a new business is a bit like deciding to run a marathon because you once enjoyed a brisk walk. You know it’ll be a challenge, but there’s a part of you that thinks , how hard can it be? Having spent years on the leadership team of successful PR agencies and most recently leading one, I thought I knew the ropes when it came to setting up a communications agency from scratch. Win the clients - check. Build the plan - check. Deliver results early on - double check. I

We’re thrilled to open the doors to Shift7. After 20 years of working with some of the best agencies and brands in the business, it felt like the right time to take the leap and build something of our own. It’s an interesting moment to do so. AI dominates every conversation, the economy is under pressure, and the media landscape is evolving at speed. In many ways, it feels familiar: when I first started in the industry, we were heading into a recession, publications were dabb